4:00 p.m.

Social Hour

Sponsored by Waste Management

1:30 p.m. to 4:00 p.m.

Start. Sustain. Thrive. 

Room H138

Uniting communities through government contracting opportunities & resources
In this session you will be introduced to:

  • Technical Assistance – Gain assistance navigating and locating contracting opportunities.  Learn about finance programs and access to capital for your business.
  • Small Business Counseling/Advising – Receive help starting a business, growing a business, and applying for Federal and State certifications.
  • Government Contracting Opportunities – Discover government contracting opportunities in your local community.
  • Build Expert Relationships with Experts – Learn how to identify, navigate, and build stronger relationships with government contracting experts.

Expert panelists include:

  • Eloisa Miller, Economic & Business Equity Manager for the Office of Governor Kate Brown
  • Carrie Hulse, Program Manager for the Certification Office for Business Inclusion and Diversity (COBID) at Business Oregon
  • Ruth Miles, Small Business Advocate, Office of Small Business Assistance, Oregon Secretary of State 
  • Kelly Stevens-Malnar, Cooperative Procurement Program and Small Business Programs, Department of Administrative Services, Office of Procurement Services


2:00 p.m. to 3:30 p.m

Google Workshop-Grow Your Business Online

Room H108

This high-level workshop covers three very simple things a business can do right now to help their local business grow online.  Learn the basics of how customers find your business online and how to promote your online presence with methods like search engine optimization (SEO) and online advertising.


  • Creating a free business listing with Google My Business
  • Developing a search and mobile-friendly website
  • Effective online advertising strategies

The workshop concludes with bonus tools, including:

  • Google Analytics
  • Google Trends
  • YouTube
  • Resources for e-commerce businesses

Presented by:
Nick Wiley, Business Advisor and Instructor with the Oregon Small Business Development Center Network and an official Google City Partner

Sponsored by Klamath Community College Small Business Development Center

2:30 p.m. to 3:30 p.m.

Breakout Sessions:

Lean: Your Silver Bullet for Operational Excellence

Room H108

Lean can drive serious cost out of your operation, reduce your cycle time dramatically, increase the quality of your product, and engage your folks in ways you would not have thought possible. Lean isn’t magic, and it won’t solve all your problems, but it truly is the key to Operational Excellence. This talk is geared for manufacturers, but the principles of Lean apply as well to offices and professional practices. We’ll discuss What Lean is, Why do it, and then we’ll dig into about a dozen of the most important Hows. You’ll come away with enough horsepower to start applying Lean to your operation the next day.


The Way We Work: A Look at Five Generations in the Workplace

Room H138

Real Answers to the HR/Employee Questions in the modern workplace. Join us for answers from each generation as we negotiate OUR WAY through the maze of how to work together, be productive employers and employees and reach goals for our businesses.

Check back for updates to the schedule. Sessions and information will be added as confirmed.

Download schedule (pdf).

1:00 p.m. to 2:00 p.m. | Room H108

Innovative Rural Business Models

Deb Brown

You don’t have to settle for a normal business. Rural businesses are exploring new shapes, new locations and new ways of doing business, including pop-ups, shared buildings, businesses inside of other businesses and more. Entrepreneurs are using these smaller scale experiments and tests to learn what works before making a huge investment.

Join us as Deb Brown from SaveYour.Town guides us through the Innovative Rural Business Models. She will give examples of small towns already using them. Not only are entrepreneurs interested in these potential models, but local leaders also can put them to work spurring new business development and supporting fuller participation in the local economy.

10:30 a.m. to 11:30 a.m. | Room H108

Rural Trends: An Oregon Perspective

Vince Adams

Oregon State University

In this data driven session we will look at trends in rural America and compare to what we’re seeing here in Oregon. Using a rural-urban comparison, we will cover demographic shifts, family measures, economic dimensions, and health indicators. Participants will come away with a more complete understanding of the changes and challenges facing rural Oregon and how to access the indicators presented for their community.

Vince Adams is the director of the Rural Communities Explorer, an online tool that provides information about communities in Oregon. At OSU, he leads a team that helps community leaders access accurate community profile data. His enthusiasm for his work makes using data accessible for even the most technophobic. Contact Vince at: vince.adams@oregonstate.edu

Thursday, September 14th

11:30 a.m. to 12:30 p.m. | Room H108

Lunch Presentation

The Oregon Legislative Session – An Update, A Look Ahead, and Advocacy 101

Annette Price, PacifiCorp

7:45 a.m. Doors open for Registration 

Breakfast sponsored by Blue Zones Project

8:00 a.m. to 9 a.m. | Room H108

Jordan Cove/Pacific Connector: What’s new &what’s in it for us?

The Jordan Cove-Pacific Connector project is a $10 billion proposal to build a natural gas pipeline and LNG export facility in southern Oregon. The company is preparing to submit a new application to the Federal Energy Regulatory Commission and move through the formal permitting process again. The presentation will be an overview of the newest project proposal, including the infrastructure proposed for Klamath County, a focus on what has changed since the previous 2012 proposal, an overview of landowner engagement and expected benefits to Klamath County and its residents. 

Throughout your attendance at the Rural Business and Innovation Summit, take a moment to visit the Cal-Ore Tech Lounge. Wi-fi and seating - the perfect place to check in on the office while you're away! 

9:00 a.m.  to 10:30 a.m. | Room H108

Thinking Like a Futurist: The Art & Science of Looking at the Future

Garry Golden

Join professional Futurist Garry Golden in understanding how foresight can help us anticipate and lead change within our businesses and communities.  We will explore the future of rural communities being reshaped by demographic transitions and emerging technologies that will have an impact on a wide range of businesses and industries.

Rural Business and Innovation Summit 2017-Agenda

12:00 p.m. to 1:30 p.m. | Room H108

Marketing in a Small Town Workshop Lunch

Deb Brown

It's more than just Facebook! Learn marketing tools you can use for any size project (or business) that will help you with your goals. Want to market an event?  Want to bring in more visitors to your store? Want to highlight what you have to offer? There are many marketing tools we will show you to move your forward quickly.

It's not about learning a bunch of stuff and then sitting back and waiting for change. It is about putting ideas into action, utilizing the power of your crowd and the connections you build. In other words - the Idea Friendly way to market in a small town.  There will be a question and answer period as well.

Wednesday, September 13th

10:45 a.m. to 11:45 a.m. | Room H108

Engage to Retain

Stacy Stack, Express Employment Professionals Corporate Trainer

If you want to hire and retain the best and the brightest you need to be aware of how to manage, motivate and collaborate with a new generation of workers. What does today’s top talent expect in an organization? In you as a leader? Come and hear Stacy Stack, Vice President of Training and Recruiting for Express Employment Professionals, share best practices in engaging top performers and key strategies to become an employer of choice in your community.

7:45 a.m. Doors open for Registration 

Breakfast sponsored by Blue Zones Project

8:00 a.m. | Room H108

Rise and Learn

AirLink CCT

September 13-14, 2017 

RuralBusiness & Innovation Summit2017

9:15 a.m.to 10:15 a.m. | Room H108

Rural Oregon’s Economic Outlook

Damon Runberg

Regional Economist

Oregon Employment Department

Oregon’s recent economic narrative of rapid expansion does not apply to most rural communities in the state. The large employment hubs concentrated around Portland, the Willamette Valley, the Rogue Valley, and Bend mask the underlying economic conditions facing rural the rural workforce and businesses. Damon will unpack the recent employment trends in rural communities across the state then take a look at a variety of opportunities and challenges that these rural communities will likely encounter in the near future.